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Jonathan James Aston asked:


Why You Need A Website …

Even the most negative anti-internet people out there even believe that a huge portion of business revenue is be derived from online transactions, or offline transactions as a result of seeing the product or service online beforehand.

Sometimes I wonder why people even hesitate about creating an online presence, why? nowadays the cost of setting up a website from scratch is extremely, and I mean extremely cheap.

Don’t be quick to dismiss your product or service as one that doesn’t lend itself to the online environment, people all over the world are selling all kinds of goods online, the product doesn’t even have to be tangible, it could be selling an e-book on how to make hats!

I know of many local businesses who don’t put all their efforts into selling over the internet but they do have some kind of online presence, whether it’s a small brochure website which simply contains an inviting homepage, about us and contact page, this type of website is great for small local companies who offer a local service, for example a ‘local car valeting service’.

The point here is to have something on the web so you can be found by potential customers or even partners etc; even if your website simply contains your contact detail with a brief description you can still generate leads and business.

Below are a few more reasons why you need a website

1. Build Customer Relationships

A website is a great place to build customer relationships - this can be done extremely effectively using email. Once you have a consumers name and e-mail address they could be a customer for life if they are treated well.

2. Lead Generation

Let’s face it we all want to make money online, and the sole intention of many online organisations is to make money, and turn visitors into customers into loyal customer who use their products or services again and again.

Creating a website, attracting visitors and funnelling this traffic are a great lead generation technique. A local organisation I worked with on a website visitor conversion campaign found they increased lead generation by 800% by effectively utilizing the powers of creating an effective online presence and marketing their website through a variety of channels.

3. To compete against your competitors

Without having an online presence could mean you are missing out on a lot of potential business - meaning your competitors have a distinct advantage just by having an online presence. Effectively leverage the power of the internet and get ahead of competitors by learning by their mistakes and doing what they do better.

4. To provide business information

A huge proportion of internet users use the internet to find local businesses or a product or service in general. Using the web to do this, is a lot cheaper than directory enquiries and a hell of a lot quicker than using a telephone book or directory.

A website containing your business information is available 24 hours a day, this can be printed and can be bookmarked to return to later. Furthermore potential customers can contact you using the desired communication channel you display.

5. Global Reach

Ok, a lot of people use the advantage of having a global reach to say things like “you can sell your products to people overseas” and “people like to buy the latest and best products”, yes of course you can but you already know that. Having a global reach means that people from all over the world can buy your products, however again it doesn’t have to be a tangible product it could be an e-book or a series of videos.

6. Open 24/7 365 days/year

Your shop is always open so to speak. Visitors can enter your shop any time of the day - before 9am and after 5pm - because out of these hours are when people tend to surf the internet, a perfect reason why you should have an online presence

7. Cost Effective Advertising

Offline advertising generally has an extremely low conversion rate. Leaflets and brochures can be quote costly and once these have been printed and distributed and more often that not thrown away this communication channel is dead.

However using a website as a communication will always be online; this cannot be thrown away or discarded. Offline Marketing could be looked upon as a ‘push’ marketing mechanism, however having a website uses a ‘pull’ mechanism, and customers search for your services and find your website.

Think of a website as a full colour interactive brochure which you can add to whenever you like. Reduce advertising costs by using just one effective call to action / message and promoting your website address e.g. learn more about this product on our website, for more information visit http://www.domain-name.co.uk.

And finally on this one alteration to your website can be done quickly and free, this is a completely different story with marketing literature such as posters or flyers.

8. To Project a professional image - not @hotmail.co.uk

Lots of very small business nowadays has some kind of online presence. Nothing looks more unprofessional than when a company refers to one of their points of contact being your-name@hotmail.co.uk or your-name@yahoo.co.uk. This says too many consumers that the business either couldn’t afford or wasn’t bothered about investing in their company brand image, would it to be nicer to use a more user friendly and professional email such as support@your-domain.co.uk or contact@your-domain.co.uk, this gives the consumers the feeling they are dealing with a successful organisation and that their query or contact is being deal with a customer support / care team.

9. Your website can make you money - sell your products and services

Firstly before I go into this one I would like to tell you two things, I recently attended a Search Engine Optimisation seminar in London and In one of the exhibition hall I engaged in a conversation with a middle aged woman from Scotland, after discussing the topic of the seminar we were about to watch she revealed to me that she found her online success selling, get ready for it, selling books on how to make straw hats, she uncovered that she was able to quite her full time job 3 years ago to peruse her online career selling books full time, but without the full time 9 - 5 or later house, she found she could happily sit back and work 1 - 2 hours per day checking email and performing general maintenance on her website.

I think this goes to show that you need to be a retail outlet selling top brand labels in clothing to become and entrepreneur online.

A website can be a great tool in not only promoting your products but selling them to, your shop cannot be available 24 hours a day but your website can, and its probably worth mentioning again that people do tend to surf the internet most when they return from work, so why not reinforce your brand online as well as offline.

Having a website is a great way of automating your business, whilst you are having an evening off or even sleeping you website can be generating brand awareness, generating leads but more importantly generating sales and revenue for your company.

10. Word of mouth advertising

With the growing online community and social networking going on nowadays it has never been easier to like minded people to communicated, but more importantly communicate your website address or even drop it into an email. Its very common nowadays that a website address could be posted up onto a website discussion forum by a happy customer and you could expect to receive hundreds even thousand of visitors to your website from that one forum post or conversation about your company and the products and services you offer.

11. Effectively reach new markets

An overwhelming amount of people now have access to the internet whether it is through their mobile phone, pc, laptop or game console. You really can’t afford to miss out on all these potential customers. It may be that someone didn’t mean or intend to land on your website but people surf the internet in many different ways, more often than not people often refine their searches on search engine again and again until they get to the website they want, they may begin searching for “car wax” and throughout their journey they may find that they done actually want “car wax” anymore what they want now is a “car valeting service”, this is common with website users in that they do end up on a website looking at products or services they didn’t intend to look at in the first place.

12. Test the market

Many organisations at some point would like to know how their target marketing are going to react to their new product or service but are afraid of investing large amount of money into creating the product and then be disappointed by the lack of interest or enthusiasm for it. A great way to “test the market” is to expose this new product or service on your website. A typical idea of this would be if a training consultancy wished to offer a new training programme, by adding a small paragraph on the homepage of your website detailing a brief introduction into the course followed by a “click here for more information” or “contact us to register your interest”, by tracking the number of click through or page views or even email enquiries can tell you how your market has reacted to your new offering, this can then determine whether the launch of this new product is feasible. You can even go a step further and test your new found marketing on piloting product prices etc.

13. Customer Support

Provide a support area or knowledge based for your customers. This can become a hub for all your customers’ queries and questions, assistance on products, provide a variety of ways to be contacted, alternatively use a frequently asked questions to answer the most popular questions or queries - all of this can be done without using staff time, employing new resources or without even answering a phone.

14. Advertising Seasonal Offers / Special Offers

A website and having the right data capture in place is a great way to tunnel traffic into an email list. Effectively collecting customers email addresses gives you the power to contact them when you want to tell them something. You may have a seasonal offer that you wish to communicate, effective email marketing is a great way to build relationships, generate leads (by offering a free report or discount voucher in exchange for their email address, and more importantly convert leads into customers through the use tailored email that meet the demands of your customers.

Building up an intelligent database can have a massive impact on consumer retention and loyalty, knowing that Mrs Smith loves to buy books by a certain author gives you an opportunity to up sell and cross sell other books by that author / similar authors and also attempt to sell items that other people have purchased - hence giving the consumer exactly what they want, when they want it a step on from this is to build an incentivised loyalty program e.g. buy this book and get another book for half price, all of this is possible.

Every one of your customers can be alerted about this special offer at the click of a button, and compared to the cost of offline marketing this is extremely low cost with a higher conversion rate and an even higher return on investment.



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Fran asked:


It’s almost an unwritten rule: DON’T have *** with your workmates, and even more importantly – don’t root your boss (unless your boss is a) hot and b) you have significant reason it will further your career! But all jokes aside – it is not advisable to have casual relationships at work. But should you still be determined to get some cubicle nooky with a hottie from work, better follow these rules which might help you keep your job (if not your honor) intact.

A 2006 US study called ‘Love In the Workplace’ says 6% of U.S adults have previously dated a co-worker and 5 of those 6% admitted that relationship made work uncomfortable but 35% admit having fantasized about a co-worker.

1. Know the rules

Before getting hot and frisky with a co-worker, check your company’s employee book. If the rules say no inter-office dating and you want to keep your job, keep your thoughts – and your hands – to yourself!

2. Know your co-worker

It’s advisable to get to know your co-worker before pursuing a romantic relationship. Make sure he/she is single, not one to kiss and tell and most importantly, not related to your boss! News in an office travel fast – you don’t want to become the office gossip.

3. No means no

She/he loves you not? If you ask a co-worker out and she/he says no, that’s it. Game over. Do not pass go. Do not ask again, do not sulk and do not make further references to the encounter, jokes or innuendos. Be careful, the wrong behavior in that department can quickly lead to a sexual harassment charge!

4. Create a workplace prenup



Before moving forward in a relationship, have a candid conversation about what might happen if things go south. Be aware of any potential consequences to your career before starting a relationship and agree on boundaries and expectations.



5. Don’t fish in your boss’s pond



If your new “love bunny” works in the same department as you do, be prepared to change departments or tell your boss.

6. Date up, not down



If you have a choice, it’s always safer dating someone above you. You may get fired, but at least you won’t get slapped with a sexual harassment suit. And on that note…tempting as it may be, stay clear of temps. Contractors, consultants, and interns can all spell trouble, Mr. President. Just because they don’t work for your company full-time doesn’t mean that the rules of the game are any different when it comes to dating these folks (at least while they’re under your roof).

7. Keep your privates private



Don’t gab about your new romance. Love in the workplace becomes dangerous when it’s out in the open for others to scrutinize. No flirting, furtive glances in the elevator or taps on the derriere. People catch on to these cues.

8. Use Hotmail for ‘hot’ mail



This may seem obvious, but plenty of people disregard it. Never use company email to exchange love notes or anything remotely suggestive. Companies can and do monitor email exchanges. If you must profess your undying affection while at work, use a private web-based email service like Yahoo or Hotmail.

9. Don’t drink and date



We know the work-christams do is dangerous environment when you already have an eye on a co-worker. Be wary of office parties and more than 2 drinks. Too many careers have been killed when people have dropped their guard at an office party.

10. Your Office or Mine? NEITHER.



C’mon people, get a room. Don’t have *** or “sexual relations” in the office. Period. 



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Dr. Bhudia asked:


Subject: Canal structures of Ancient KUTCH SARASWATI Civilisation during the harrapan and post harrappan time

Date: Wed, 19 Dec 2007 13:46:48 +0000

Dear friends of science and Archaeology,

Canal structures of Ancient KUTCH SARASWATI Civilisation during the Harappan and post Harappan times

Many of us have visited Dholavira and seen water reservoir of the ancient time of Saraswati civilisation time.

But we do not see the actual irrigation channels of the water which brings the water to those reservoir nor the DAM area to elevate the water level of the river so water can travel through those channels to the reservoir with gravity force only.

But That’s the actual Beauty and the importance of those ANCIENT Architect of WATER Irrigation Engineering during the Ancient time of Saraswati civilisation time.

Actual Video recording film is available to see for reference is available in our Digital Library records of KUTCH SCIENCE FOUNDATION. A copy has been presented to the

Department of Archaeology government of Gujarat - BHUJ branch and also to the Ratanpar school archaeology museum near Dholavira.

Dholavira archaeology department office do have access to the Ratanpar school film copy. So any one visiting to Dholavira may use the facility and Copy of the Film at The RATANPAR SCHOOL.

Our Million Page digital library has developed more than 5000+ Books on all subjects of science Engineering and geo archaeology. More details are given in this Email.

But That’s not only in Dholavira but 100s of such Saraswati Civilisation Places of Ancient KUTCH. Many of such places we explored has undisturbed such Canal structures intact.

Here the composed picture has some of them and large composed picture is attached if one in email is not visible clearly.

Original Huge size pictures are available for reference in our Digital Library records of KUTCH SCIENCE FOUNDATION.

Pictures has views from canals of Harappan Bharasar Dam area , where underground water channels are also clearly visible and curved surface water canals are shown.

Straight Carved surface channel is also shown running along parallel to the river side has been also shown, in composed Photo.

Kotada Bhadli Gadh area. Has a River called GANGA vari river.

We have found the undisturbed dam area which is washed away in ancient time but above ground level shows clear mark-ation of the dam site and with a curved surface level canals of water few distance upstream of dam area.

Canals draws water to Gadh reservoir area to the GADH- central part of the Civilisation area. This water irrigation channels which brings the water with gravity force only to those reservoir from the elevated water level by DAM of the river

Now We are updating our Digital DATA libraries in Kutch Science Foundations & many more to come.

Now we have Thousands of Books on many subjects of Science and other subjects of Maths and engineering as well.

1) Thousands of books on Computer and IT Science libraries - 2000+ books

2) Books on Mathematics

3) Books On Astronomy and Space science including Asimov’s science fiction library.

4) Ancient Books of Astronomy Science

4) Home science and Cooking

6) Actuarial science and predictions

7) Physics Complete library. 100s of books

Chemistry Complete library 100s of Books

9) Biology Complete Library 100s of Books

10) Human Anatomy Science Medical Library

11) Full medical science library 100s of Books

12) Handicrafts and Stitching books

13) Robotic science and technology Books

14) Vedic (PURANs NAAD VEDAs) Library including all 18 Purans and 4 Vedas

15) Archaeological library

16) Geological Science Library including fossils and DINO fossils complete sets of Photographic libraries

17) History, Science Documentary and science Discoveries and civilisations Digital and digital Video libraries.

18) Reference Library of ancient civilisation and geological science library of Kutch

19) Reference Library for Birds and Environment & Nature library of Kutch

20) Digital Audio Library including Vedic audio, Asimov’s Science Fictions audio LibraryAnd many more to come.

ARCHAEOLOGICAL DETAILS OF MADHAPAR

Do not be surprised if you hear from any body that Madhapr of BHUJ - KUTCH is an Indus place.

Yes that is true. If you are in any doubt do not hesitate to contact the department of archaeology in bhuj near middle school of BHUJ.

ARCAEOLOGICAL information of MADHAPAR even before MADHAPAR was established at all in HARAPPAN TIME. MADHAPAR is an INDUS civilisation.

Records are in out Science library and in ARCHAEOLOGY department BHUJ branch of Govnt of GUJARAT archaeological DEPARTMENT.

Proofs of PHOTOGRAPHIC RECORDS of our Archeology and science FOUNDATION LIBRARY records.

Area near the lake of MAGJIrai lake and area around it between river PAT of madhapar and River Dhoravaav is that area but as the area is industrialised and used for agriculture

and also lake has been dug out in past with new developments , all positive findings may be lost but that’s the BARE TRUTH.

PLACE NAMED WITH “RAI” ARE OLD LAKES ARE CIVILISATION PLACES

MOCHIRAI OF SUKHPAR - 40 HARAPPAN GRAVES ARE FOUND IN BAJARIYUN GAAM AREA

SADHURAI OF GODPAR, JAMORAI BETWEEN GODPAR & MANUKUVA, VICHANDRAI OF MANUKUVA AND MAGJIRAI OF MADHAPAR.

SAR - MEANS SAROVAR ARE OLD CIVILISATION PLACES IN KUTCH.

BALASAR VAGAD NEAR GADHADA RASAJI

BHARASAR - HARAPPAN DAM AREA,

VADASAR - TARO -TALAV AREA OF THE VILLAGE

SUMARASAR - NENUNI DHAR CIVILISATION

DEVISAR - HAS MORE THAN ONE AREA OF

CIVILISATION AREA DEVISAR AND JATAWADA

BHADRESAR - BHADRESWAR

KHIRASARA , DAHISARA , MODSAR, Anandsar

MORO - MORA MEANS TAKARO - TIMBO

SARLI TIMBO - JIWA TIMBO ARE

VEKARA TIMBO OF VAGAD

VEKRA RAMPAR OF BHUJ

MOMAY MORA etc

GADH AND GADHADA OF KUTCH

GADHADA OF KHADIR NEAR RATANPAR

GADHADA RASAJI NEAR BALASAR IN VAGAD

GADHSHISHA

DEVPARGADH

RAPAR GADH

GADHWARI WADI - MEGHPAR IN BHUJ

GADHWARIWADI - KHIRSARA NETRA NAKHATRANA

PANDYANO GADH etc

GADHADA OF BHAVNAGAR ON RIVER BANKS OF GHELO RIVER.

KOT - KOTADA - KOTDI OF KUTCH

KANTH KOT

KOTADA CHAKAR REHA - UGAMANA AND ATHAMANA KOTADA - GADHADO AREA HAS GADH IN GROUNDS

KOTADA BHADLI THARAVADA IN NAKHTRANA

Kotada (Roha) has OLD KOTDA near village Kotada and Khirasara

KOTADA THARAVADA IN ANJAR

KOTADA IN ZURA

KOTADA JADODAR

KOTADA - KOTADI OF DHOLAVIRA

KOTAY - KOTESHWAR

KATESHWAR - LAKHAPAT

LOTESHWAR - NARAYAN SAROVAR

ALSO KOTADA CHANDRANI

KOTAD AND KOTADA UNCHA OF MAHUVA BHAVNAGAR

KOTADA SANGANI ON BAY OF BANKS OF KUTCH - MORVI

5) WORLS FAMOUS PREJURASIC FOSSIL SITE, Geological treasures in MADHAPAR and geological features around Madhapar GANGESHWAR DOME AREA OF DUNGAR WARA MAHADEVA of MADHAPAR.

Proofs of PHOTOGRAPHIC RECORDS of our GEOLOGY and science FOUNDATION LIBRARY records. on websites below.

http://in.ph.groups.yahoo.com/group/madhapar/photos

http://in.ph.groups.yahoo.com/group/madhapar/photos/browse/1aa7

http://in.ph.groups.yahoo.com/group/madhapar/photos/browse/c478

http://in.ph.groups.yahoo.com/group/madhapar/photos/browse/1c82

Email Contacts: DR. Bhudia - drbhudia@yahoo.co.uk, hirjipatel@cwctv.net, kutchscience@yahoo.co.in, kutchsciencefoundation@hotmail.com,

Webpages and Groups of Madhapar:-

http://www.geocities.com/kutchscience/madhapur/madhapur.htm

http://in.groups.yahoo.com/group/madhapar/

From:- YOURS Dr.BHUDIA-Science Group Of INDIA.

http://uk.groups.yahoo.com/group/venustransit_2004/

President:’Kutch Science Foundation’.

Founder :’Kutch Amateurs Astronomers Club - Bhuj - Kutch’.

Life Member:’kutch Itihaas Parishad’.

kutchscience@yahoo.co.in, kutchscience@hotmail.com,

http://uk.geocities.com/wildlifeofkutch/

http://www.geocities.com/kutchscience

http://profiles.yahoo.com/kutchscience2000

http://in.groups.yahoo.com/group/scienceclubofindia

http://in.groups.yahoo.com/group/kutchscience

http://in.groups.yahoo.com/group/kachchh

http://in.groups.yahoo.com/group/bhuj

Do visit our ABOVE Clubs/Groups of Science Groups of India.



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